Big Data Analytics
Gebundenes Buch

Big Data Analytics

Digital Marketing and Decision-Making

Herausgeber: Chaudhary, Kiran; Alam, Mansaf
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This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.