Beyond the Green Team
Aligning Internal and External Communication to Advance Corporate Sustainability
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Does your workplace reflect your values? What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors. If your company strives to be "green" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: * Employee ...
Does your workplace reflect your values? What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors. If your company strives to be "green" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: * Employee engagement, satisfaction, and retention * Company reputation and customer loyalty * Long-term financial gain But how do you get there? In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability-first within your company and then with customers, investors, and other stakeholders-is the essential foundation of any successful green initiative. Read Beyond the Green Team to learn: * The importance of mission, vision, and values as they relate to sustainability * Strategies for building a successful "green team" * Ways to encourage internal communication and collaboration * The problems with "greenwashing" and how to avoid mistakes * Approaches for effective external communication and marketing Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive-and the practical steps needed to get there. It's time to take your company's sustainability journey to the next level. Are you ready?
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