Beyond the Bottom Line
Philip Smith-Eivemark
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Beyond the Bottom Line

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Ethics is emphasized as never before in today's business world. Yet it has been greatly misunderstood and often ineffectively approached. Why is that? In this seminal book Philip Smith-Eivemark creatively deals with the question of ethics in business. Placing the responsibility and accountability of being ethically aware squarely on each individual business person, he deals with . the difficult problem of personal awareness and freedom . the fundamental core values that lie behind everything we do . the value screens through which each of us takes in information and make our decisions . ethics...