Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin

Gebundenes Buch

Beyond Good Company

Next Generation Corporate Citizenship

Beschreibung

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Autor

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA. STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-4039-8483-8
• 2007
• Seitenzahl: 280
• Erscheinungstermin: 28. Januar 2008
• Englisch
• Abmessung: 242mm x 166mm x 25mm
• Gewicht: 548g
• ISBN-13: 9781403984838
• ISBN-10: 1403984832
• Artikelnr.: 22780512

Rezensionen

'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive