Fiona Spotswood

Gebundenes Buch

Beyond behaviour change

Beschreibung

Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in â¿¿behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.

Autor

Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on 'wicked' problems.

Produktdetails

• Verlag: Policy Press
• Seitenzahl: 328
• Erscheinungstermin: 26. Februar 2016
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 658g
• ISBN-13: 9781447317555
• ISBN-10: 1447317556
• Artikelnr.: 43707384