Between Hollywood and Godlywood
The Case of Walden Media
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This book sheds new light on the relationship between conservative Christianity and Hollywood through a case study of Walden Media, which produced The Chronicles of Narnia franchise. Financed by a conservative Christian, Walden Media is a unique American company producing educational and family-friendly films with inspiring, moral, redemptive and uplifting stories. However, there is more to Walden than meets the eye and the company reflects wider trends within contemporary American society. Drawing on film industry data, film study guides and marketing campaigns targeting mainstream and conser...
This book sheds new light on the relationship between conservative Christianity and Hollywood through a case study of Walden Media, which produced The Chronicles of Narnia franchise. Financed by a conservative Christian, Walden Media is a unique American company producing educational and family-friendly films with inspiring, moral, redemptive and uplifting stories. However, there is more to Walden than meets the eye and the company reflects wider trends within contemporary American society. Drawing on film industry data, film study guides and marketing campaigns targeting mainstream and conservative Christian audiences in the United States and abroad, this book reflects on Walden Media's first ten years of activity as well as on the relationship between Hollywood and conservative Christians, notably evangelicals, at the dawn of the twenty-first century. Though both worlds are still wary of one another, this study shows that Walden Media films, and particularly The Chronicles of Narnia franchise, have tread a workable path between Hollywood and «Godlywood», albeit within the constraints of the now global film business.
