Bernard Arnault: LVMH's growth strategy
Georges HATHRY
Broschiertes Buch

Bernard Arnault: LVMH's growth strategy

How did Bernard Arnault drive the development of the LVMH Group?

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In this book, you'll discover the secrets behind the success of Bernard Arnault and LVMH. From creating a strong brand identity to conquering new markets, from constant innovation to sustainable development, we explore the different facets of LVMH's growth strategy. You'll also discover how Bernard Arnault has navigated the challenges and opportunities of the business world to establish LVMH's position as a luxury leader.Whether you're an executive, an entrepreneur or simply passionate about luxury, this book offers you a privileged insight into LVMH's growth strategy and Bernard Arnault's exc...