Berlusconi
and the Power of Television : 2008-11
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Power and media are closely linked in any ideological political system, but Italy under three-term premier Silvio Berlusconi is a case apart. A businessman-turned-politician and owner of a vast media empire, Berlusconi became Italy's longest-serving post-war prime minister through his proficient use of television. This book examines how Berlusconi built his empire and used the media to achieve and retain political success in a milieu where allegations of corruption, bribery and links to the Mafia were constant features, and amid his own sexual scandals. Finally, the author wonders if Berluscon...
Power and media are closely linked in any ideological political system, but Italy under three-term premier Silvio Berlusconi is a case apart. A businessman-turned-politician and owner of a vast media empire, Berlusconi became Italy's longest-serving post-war prime minister through his proficient use of television. This book examines how Berlusconi built his empire and used the media to achieve and retain political success in a milieu where allegations of corruption, bribery and links to the Mafia were constant features, and amid his own sexual scandals. Finally, the author wonders if Berlusconi's media-driven political power is a ¿model¿ that could be replicated in other countries.
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