Behavioural Finance ¿ A Study with Small Individual Investor
P. Shunmugathangam
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Behavioural Finance ¿ A Study with Small Individual Investor

Business Administration

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The research is about behavioural finance because behavioural finance has made its impact on almost every field of life. In this concept, study the how cognitive behavioural factors affect investment decisions making process towards preferred more than one investment avenues. Global financial markets are influenced by many factors, the economic processes which take place in the country and the world, institutional and political constraints information. But behavioural finances influence the behavioural factors in small individual investors' investment decision making. The researcher has focuse...