Nina Mazar, Dilip Soman

Gebundenes Buch

Behavioral Science in the Wild

Beschreibung

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Autor

Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

Produktdetails

• Behaviorally Informed Organizations
• Verlag: University of Toronto Press
• Seitenzahl: 360
• Erscheinungstermin: 15. Mai 2022
• Englisch
• Abmessung: 230mm x 159mm x 29mm
• Gewicht: 712g
• ISBN-13: 9781487527518
• ISBN-10: 1487527519
• Artikelnr.: 62857269