Carol Lehman (Mississippi State University), Debbie DuFrene (Stephen F. Austin State University), Robyn Walker (University of Southern California)

Broschiertes Buch

Bcom

Beschreibung

Master business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.

Autor

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelor's and master's degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Produktdetails

• Verlag: Cengage Learning, Inc
• 11 ed
• Seitenzahl: 368
• Erscheinungstermin: 1. Februar 2023
• Englisch
• Abmessung: 276mm x 214mm x 14mm
• Gewicht: 688g
• ISBN-13: 9780357901243
• ISBN-10: 035790124X
• Artikelnr.: 65494547