Bass Diffusion Model
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Bass diffusion model was developed by Frank Bass and describes the process of how new products get adopted as an interaction between users and potential users. It has been described as one of the most famous empirical generalisations in marketing, along with the Dirichlet model of repeat buying and brand choice . The model is widely used in forecasting, especially product forecasting and technology forecasting. Mathematically, the basic Bass diffusion is a Riccati...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Bass diffusion model was developed by Frank Bass and describes the process of how new products get adopted as an interaction between users and potential users. It has been described as one of the most famous empirical generalisations in marketing, along with the Dirichlet model of repeat buying and brand choice . The model is widely used in forecasting, especially product forecasting and technology forecasting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients.
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