Basics Graphic Design 03: Idea Generation - Leonard, Neil; Ambrose, Gavin
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This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context, and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective, and strategic systems.

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Produktbeschreibung
This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context, and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective, and strategic systems.
Autorenporträt
Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.