Basic Economics of Marketing
Murtazain Raza
Broschiertes Buch

Basic Economics of Marketing

Microeconomics and Marketing

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Basic Economic of Marketing defines concept for an organisational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders. The terms 'marketing' and 'selling' are related but not synonymous. While selling starts after production is over, marketing starts with finding out consumers' needs, wants and preferences. Basic economics composition institutes based on vision, values and purpose, enables people's, businesses groups and societies, about to grow and seek to...