Raymond V. Lesikar

Broschiertes Buch

Basic Business Communications with Grademax

Beschreibung

Table of contents:
PART ONE: Introduction

Chapter One: Communication in the Workplace

PART TWO: Fundamentals of Business Writing

Chapter Two: Adaptation and the Selection of Words

Chapter Three: Construction of Clear Sentences and Paragraphs

Chapter Four: Writing for Effect

PART THREE: Basic Patterns of Business Messages

Chapter Five: The Writing Process and an Introduction to Business Messages

Chapter Six: Directness in Good-News and Neutral Messages

Chapter Seven: Indirectness in Bad-News Messages

Chapter Eight: Indirectness in Persuasive Messages

Chapter Nine: Strategies in the Job-Search Process

PART FOUR: Fundamentals of Report Writing

Chapter Ten: Basics of Report Writing

Chapter Eleven: Report Structure: The Shorter Forms

Chapter Twelve: Long, Formal Reports

Chapter Thirteen: Graphics

PART FIVE: Other Forms of Business Communication

Chapter Fourteen: Informal Oral Communication

Chapter Fifteen: Public Speaking and Oral Reporting

PART SIX: Cross-Cultural, Correctness, Technology, Research

Chapter Sixteen: Techniques of Cross-Cultural Communication

Chapter Seventeen: Correctness of Communication

Chapter Eighteen: Technology-Enabled Communication

Chapter Nineteen: Business Research Methods

Appendixes

Autor

Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.

Produktdetails

• Verlag: McGraw Hill Companies
• Englisch
• ISBN-13: 9780071286091
• ISBN-10: 0071286098
• Artikelnr.: 22523794