Broschiertes Buch

Base of the Pyramid Markets in Affluent Countries

Innovation and challenges to sustainability

Herausgeber: Gold, Stefan; Muthuri, Judy N.; Arnold, Marlen Gabriele

Beschreibung

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.

Autor

Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany. Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany. Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK. Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 184
• Erscheinungstermin: 31. Mai 2021
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 289g
• ISBN-13: 9781032008790
• ISBN-10: 1032008792
• Artikelnr.: 61288655