Robyn Blakeman

Gebundenes Buch

Bare Bones Introduction to Integrated Marketing Communication

Beschreibung

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Autor

Robyn Blakeman is professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design (2004) and Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2007).

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 312
• Erscheinungstermin: 16. Dezember 2008
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 634g
• ISBN-13: 9780742555402
• ISBN-10: 0742555402
• Artikelnr.: 23807058