Tobias C. Hoschka

Broschiertes Buch

Bancassurance in Europe

Beschreibung

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-23457-8
• 1994.
• Seitenzahl: 174
• Erscheinungstermin: 1. Januar 1994
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 247g
• ISBN-13: 9781349234578
• ISBN-10: 1349234575
• Artikelnr.: 44459017