Kate Mackie

Broschiertes Buch

B2B Marketing Fundamentals

Drive Impact Across Brand, Reputation, Relationships and Revenue

Beschreibung

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Autor

Kate Mackie is a Fellow of the Chartered Institute of Marketing, alumnus of the Institute for Real Growth and member of the Marketing Society where she was nominated as one of 2023's Most Influential Marketers. With 20+ years' experience, she sits on panels selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is a mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School She is based in Salisbury, UK and is currently a Partner at EY, where she leads global marketing. All views are her own.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 248
• Erscheinungstermin: 3. Mai 2025
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 380g
• ISBN-13: 9781398619647
• ISBN-10: 1398619647
• Artikelnr.: 71583753