Simon Hall

Broschiertes Buch

B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

Beschreibung

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.

Autor

Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 392
• Erscheinungstermin: 3. Oktober 2023
• Englisch
• Abmessung: 234mm x 156mm x 26mm
• Gewicht: 616g
• ISBN-13: 9781398610170
• ISBN-10: 1398610178
• Artikelnr.: 67568152