Avoiding Ad Fraud and Supporting Brand Safety
Gebundenes Buch

Avoiding Ad Fraud and Supporting Brand Safety

Programmatic Advertising Solutions

Herausgeber: Khan, Muhammad Ibrahim; Amin Ul Haq, Mirza
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Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the cre...