Benjamin Schulze
Broschiertes Buch

Autonomous Products and Their Consumers: What We Love and Fear When Using Autonomous Vehicles

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Hundreds of millions of people all around the world have driven cars for over a century. Soon, technological progress will allow us to substitute the manually driven car with the autonomous vehicle. As the autonomous vehicle is considered to have the potential to disrupt the mobility industry, it is of high relevance for researchers and practitioners to examine this radical innovation from a consumer perspective. So far, we do not have a comprehensive understanding about the benefits that drive consumers¿ intention to use an autonomous vehicle in the future and the sacrifices that act as psyc...