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Augmenting Alice
The Future of Identity, Experience and Reality
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Augmented Reality is fast becoming one of themost important emerging technologies, with unprecedentedinvestment growth and interest frombig tech platforms and accelerator industries. Itwill most certainly become THE new platform andstandard for content creation and experience generation.Its use will make it an essential resource,with a societal impact that can only be compared tothe World Wide Web's global influence. This bookprovides a 'wide lens' perspective of the potential,challenges and impact that the widespread implementationof Augmented Reality will bring.The book introduces Augmented ...
Augmented Reality is fast becoming one of themost important emerging technologies, with unprecedentedinvestment growth and interest frombig tech platforms and accelerator industries. Itwill most certainly become THE new platform andstandard for content creation and experience generation.Its use will make it an essential resource,with a societal impact that can only be compared tothe World Wide Web's global influence. This bookprovides a 'wide lens' perspective of the potential,challenges and impact that the widespread implementationof Augmented Reality will bring.The book introduces Augmented Reality's core conceptsand potential to newbies and experts alike.Looking at the impact of the technology as it maturesinto a ground-breaking platform, it goes beyondfunction to explore the context of the technology'simplementation - through social, commercial andbehavioural lenses.