Augmented Reality and Virtual Reality
Gebundenes Buch

Augmented Reality and Virtual Reality

Changing Realities in a Dynamic World

Herausgegeben: Jung, Timothy; tom Dieck, M. Claudia; Rauschnabel, Philipp A.
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This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Coverin...