Attitudes
Insights from the New Implicit Measures
Herausgeber: Petty, Richard E.; Brinol, Pablo; Fazio, Russell H.
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An essential resource for students and researchers in social psychology, this book tackles the attitudes. Although researchers have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques.
Social Psychologists have long recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.
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