Aspect of Internet Advertising in Relation to Cross-Cultural Issues
reza gharoie ahangar
Broschiertes Buch

Aspect of Internet Advertising in Relation to Cross-Cultural Issues

Iran VS. USA

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Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected the business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture on advertising, Companies now prefer advertising on internet as larger section of society is accessing it at regular intervals. The advertisements are also affected by the cultural valu...