Norman M. Bradburn (University of Chicago), Seymour Sudman (University of Illinois), Brian Wansink (University of Illinoisnis)

Broschiertes Buch

Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Beschreibung

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

Autor

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

Produktdetails

• Research Methods for the Social Sciences
• Verlag: John Wiley & Sons Inc
• 2nd, Revised Edition
• Seitenzahl: 448
• Erscheinungstermin: 21. April 2004
• Englisch
• Abmessung: 227mm x 151mm x 32mm
• Gewicht: 560g
• ISBN-13: 9780787970888
• ISBN-10: 0787970883
• Artikelnr.: 13936527