Entrepreneur. Husband. Father. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkness that had become his life, he found his WHY. With his WHY as his driving force, Frankie Russo, has founded and invested in a portfolio of companies across multiple industries, including technology, advertising, marketing, automotive, music, agriculture, publishing, and finance. The beneficiaries of his investments have offices in the United States and India, and serve 128 US markets. Russo and his team have led two of his companies to become some of America's fastest-growing, privately-owned organizations [Inc 500] for 8 years in a row . He has been named Entrepreneur of the Year by The Independent Business Journal and is a member of the Robert K. Green-leaf Center for Servant Leadership. The Art of WHY (2016), Russo's first book, was on Amazon's bestseller list in the self-help category, and has been readapted and expanded into his rules-defying second book Breaking WHY (2021). Frankie's highest calling is his family, and he happily lives with his wife Traci and their six children in Louisiana.
