Siemon Scamell-Katz

Broschiertes Buch

Art of Shopping

How We Shop and Why We Buy

Beschreibung

A fascinating, insider's expose of the way we shop and what persuades us to buy, in an updated paperback edition. Everybody is a shopper, and this book is essential reading for any company involved in the consumer market.

Autor

Siemon Scamell-Katz founded a market research agency in the early 1990s that specialized in shopper behavior, and then sold it to TNA (part of the WPP Group) in 2007. Today, he is one of the world's top three experts in consumer behavior and lectures and consults globally.

Produktdetails

• Verlag: Lid Publishing
• 2nd Revised edition
• Seitenzahl: 224
• Erscheinungstermin: 14. März 2014
• Englisch
• Abmessung: 216mm x 140mm x 20mm
• Gewicht: 227g
• ISBN-13: 9781907794377
• ISBN-10: 1907794379
• Artikelnr.: 36806623