Gebundenes Buch

Applying Social Cognition to Consumer-Focused Strategy

Beschreibung

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

Produktdetails

• Verlag: Psychology Press
• Seitenzahl: 416
• Erscheinungstermin: 28. Juli 2005
• Englisch
• Abmessung: 235mm x 157mm x 27mm
• Gewicht: 750g
• ISBN-13: 9780805855203
• ISBN-10: 0805855203
• Artikelnr.: 22184637