Applying Mind Genomics to Social Sciences

Applying Mind Genomics to Social Sciences

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Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality. Applying Mind Genomics to Social Sciences presents an overview of mind genomics as applied to the f...