Application of Effective Customer Relationship Management
Elohor Oghens-Ogedegbe
Broschiertes Buch

Application of Effective Customer Relationship Management

to Improve Revenue Growth in Zenith Bank

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The main goal of every business is to create customers, since client satisfaction and trust will bring repeat purchases to the firm and thus improve the firm's organizational performance. Customers are extremely price-conscious, smarter, less forgiving, and with more demands. The challenge therefore is to produce loyal and delighted customers such that if they are retained within the organisation, they turn out to be really profitable and eventually become ambassadors for the organisation. Many organisations are realizing that it might not be easy for the intangible aspects of a relationship t...