Anti-littering behavioral intention and related variables

Anti-littering behavioral intention and related variables

Attitude, Subjective Norms and Behavioural Control in relation with Anti-littering behavioural intention

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This study was conducted to determine the relationship between three fundamental variables, which are attitude, subjective norms, and perceived behavioural control with intention of forest parks visitors to participate in anti-littering behaviour through utilizing theory of planned behaviour. A simple random sampling was used in the survey. The sample of this study consisted of 382 forest parks visitors. The findings of the study revealed that the perceived behavioural control is the most effective variable (among three independent variables) to predict the visitors intention to participate in...