Nina Obbelode
Broschiertes Buch

Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research

Useful Implementation or Unnecessary Practice?

Versandkostenfrei!
Versandfertig in 1-2 Wochen
44,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
0 °P sammeln!
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nürtingen University, course: Master´s Thesis, language: English, abstract: "When I took office, only high energy physicists had ever heard of what is called the Worldwide Web... Now even my cat has its own page" (Bill Clinton, 1996) Only 20 years ago, mostly big companies had access to the Internet in order to ex-change information for the worldwide production and transfer of financial services. The big change has come with new data based applications and an enlargement...