Analyzing Media
Communication Technologies as Symbolic and Cognitive Systems
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Despite Marshall McLuhan's famous pronouncement that "the medium is the message", media critics have long focused on the content and form of verbal and nonverbal communication -- for the most part neglecting how messages are produced or formatted in the various media. Filling a significant void, this book shows how criticism changes when the medium of transmission is taken into account. Three specific technological cultures that historically have defined human communication are identified -- the oral, the literate, and the electronic -- and their structural features and social implications are...
Despite Marshall McLuhan's famous pronouncement that "the medium is the message", media critics have long focused on the content and form of verbal and nonverbal communication -- for the most part neglecting how messages are produced or formatted in the various media. Filling a significant void, this book shows how criticism changes when the medium of transmission is taken into account. Three specific technological cultures that historically have defined human communication are identified -- the oral, the literate, and the electronic -- and their structural features and social implications are examined. Highlighted throughout are ways that media criticism may serve as a basis for assessing, evaluating, and responding to the effects of communication technologies upon what we know and how we experience the world.
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