Analysis of the Linguistic & Extra Linguistic of Advertising Discourse
A case of the 2010 FIFA World Cup SABC 1 MTN and Coca Cola adverts
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This study sort to analyze the linguistic and the extra-linguistic features of the advertising discourse .The major research method opted for was the qualitative survey where the questioner used in soliciting information. The Critical Discourse Analysis was the dominant theoretical framework adopted. This approach emphasizes the analysis of power relations in discourse community. The C.D.A. managed to bring to the fore the components of inter-textuality, mood element, ideological aspect inherent in advertising discourse. Data gathered from the research was analyzed using to a larger extent nar...
This study sort to analyze the linguistic and the extra-linguistic features of the advertising discourse .The major research method opted for was the qualitative survey where the questioner used in soliciting information. The Critical Discourse Analysis was the dominant theoretical framework adopted. This approach emphasizes the analysis of power relations in discourse community. The C.D.A. managed to bring to the fore the components of inter-textuality, mood element, ideological aspect inherent in advertising discourse. Data gathered from the research was analyzed using to a larger extent narratives.The approach qualitative, holistic in approach favours the capturing of the exact words rather turning the findings to wholly statistically form which does not reveal the feelings and some of the unique findings inherent in explanations. The other findings were analysed using tables, graphical illustrations presented in the form of graphs, pie charts, and ven diagrams. The statistical element cannot wholly be ignored for they bring out the exact statistical figures obtained in terms of the sample used.
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