Kristina Bachmeier
Broschiertes Buch

Analysis of marketing strategies used by PepsiCo based on Ansoff's theory

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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously inorder to reach their strategic goals. It is important to verify how different growthstrategies are appropriate for companies operating in different types of markets, andhow changes in business environment make the same company decide on differentstrategic options at stage time in its organisational life cycle...