Analysis of educational marketing in a public university

Analysis of educational marketing in a public university

A vision towards the result

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Public higher education institutions play a very important role in the academic development of students, where the necessary tools for job development are determined. Universities use different strategies to attract students or potential customers, making use of advertising campaigns, promotions, discounts, events, among other creative strategies that provide a great boost for the institution that publicizes its educational offerings. Universities throughout the school year are in constant advertising campaigns publicizing the educational offerings they have, using attractive advertising messa...