Analysis of Customer Perception on Electronic Banking in Nairobi
An Indepth Study into how Electronic Banking has changed the Mindset of its Users
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In Kenya, majority of banks have introduced electronic banking, mobile banking and other e-banking facilities, to enhance delivery channels to their customers. It is however, important that the introduction of these products be accompanied with programs to broaden consumer horizon by enhancing their knowledge in the new and more innovative way of conducting banking business. For example, while electronic banking is fast and convenient mode of conducting banking transactions, this is yet to gain acceptance among banking consumers, due to fears of apprehension in this mode of banking. Like many ...
In Kenya, majority of banks have introduced electronic banking, mobile banking and other e-banking facilities, to enhance delivery channels to their customers. It is however, important that the introduction of these products be accompanied with programs to broaden consumer horizon by enhancing their knowledge in the new and more innovative way of conducting banking business. For example, while electronic banking is fast and convenient mode of conducting banking transactions, this is yet to gain acceptance among banking consumers, due to fears of apprehension in this mode of banking. Like many other developing countries, e-banking in Kenya is at its early stages. The work aimed at sensitizing banks on the need to fully introduce and apply electronic banking in many of the problems posed by traditional banking in Kenya as well as take into account the needs and wants of e-banking's end users - customers.
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