Raymond A. Kent

Broschiertes Buch

Analysing Quantitative Data

Variable-based and Case-based Approaches to Non-experimental Datasets

Beschreibung

In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research.

Autor

Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling.  He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last.  We'll see.  

Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 376
• Erscheinungstermin: 16. März 2015
• Englisch
• Abmessung: 244mm x 170mm x 20mm
• Gewicht: 648g
• ISBN-13: 9781446273418
• ISBN-10: 1446273415
• Artikelnr.: 41770137

Rezensionen

This compelling textbook provides a clear view of a broad range of possibilities for quantitative data, complementing the statistical toolbox with configurational methods. A must read for students aiming to get more out of data and move beyond 'push-button analysis'.

Benoît Rihoux