An Investigation Into The Influence And Potency Of Guerrilla Marketing
Baranipriya A
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An Investigation Into The Influence And Potency Of Guerrilla Marketing

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Guerrilla marketing is a creative, unconventional strategy aimed at achieving maximum exposure with minimal resources. This investigation explores the influence and potency of guerrilla marketing tactics, focusing on their ability to generate buzz, foster consumer engagement, and deliver high returns on investment. Unlike traditional marketing, guerrilla techniques leverage surprise, humor, and social interaction, often through viral campaigns, street art, or flash mobs, to capture attention and create memorable experiences. The study examines case studies of successful campaigns, analyzing ho...