Alan Charlesworth

Gebundenes Buch

An Introduction to Social Media Marketing

Beschreibung

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Autor

Alan Charlesworth is a Senior Lecturer in Marketing and has been involved in digital marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

Produktdetails

• Verlag: Routledge
• Seitenzahl: 252
• Erscheinungstermin: 10. Dezember 2014
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 546g
• ISBN-13: 9780415856164
• ISBN-10: 0415856167
• Artikelnr.: 37228631