An Approach for Market Segmentation using Customer Pain Points
Balamurugan Rengeswaran
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An Approach for Market Segmentation using Customer Pain Points

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Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can be implemented based on the customer pain point. It contains customer's inconvenience, annoying or frustration towards a product. The BCBimax algorithm of biclustering technique is introduced to conduc...