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An analytical case study on existing corporate communication strategies of TESCO PLC, UK

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Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: B, Prifysgol Cymru University of Wales (University of Wales), course: Master in Business Administration, language: English, abstract: This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed.Any organization needs to have a strong communication system for its development and regular activities. Bas...