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An analysis of the product policy on the example of the company Ferrero S.p.A

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Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , course: Marketing, language: English, abstract: This paper deals with the marketing mix from the perspective of product policy, in the context of which a company decides not only on the introduction of new products but also on the elimination of products that are no longer successful. In order to be able to apply this instrument accordingly, the product policy is examined with a case study of the company Ferrero S.p.A. Today's fast-mo...