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An Analysis of How H&M Can Improve Their Sustainability Despite the Fast Fashion Trend by Following the Three-Pillar Model

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Seminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,6, Hochschule Ruhr West, language: English, abstract: The fast fashion industry generates around 92 million tons of waste every year. H&M is one of the companies that pursues the goal of constantly improving their sustainability (Chan, 2019). Sustainability is one of the biggest and at the same time most important challenges nowadays. The requirement of sustainability is to balance the economic, the social and the environmental dimension (Altmaier, 2014). The concept of corporate so...