Susann Carmohn
Broschiertes Buch

An analysis and explanation of the failure of General Motors on the basis of the theoretical framework of path dependency in the field of Crisis Management

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Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Leuphana Universität Lüneburg (Institute for Business Development and Innovation Management), course: Management of Change, language: English, abstract: The difficulty lies, not with the new ideas, but in escaping the old ones.John Maynard KeynesThis essay explores with the theory of path dependence why some organizations stick to in the long run loss-generating strategies and why do some companies miss to develop new strategies to adapt to changing market conditions. Path depe...