Alliance Advantage: The Art of Creating Value Through Partnering
Yves L. DozGary Hamel
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Alliance Advantage: The Art of Creating Value Through Partnering

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Companies such as Xerox, Boeing, Honda, and Corning, among others, provide examples of successful and unsuccessful partnerships, painting a vivid picture of the conditions that can make or break an alliance. Successful alliances, say Doz and Hamel, require constant attention. With "Alliance Advantage", they offer today's best opportunity to study, understand, and increase the effectiveness of strategic alliances.