All The Worst Humans
How I Made News for Dictators, Tycoons and Politicians
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The man who used to pull the strings of the global media is now pulling back the curtain: a bridge-burning, riotous confession by a top PR operative who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media. After nearly two decades in the PR business, Phil Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing exactly what he's been up to for the past twenty years - and it isn't pretty. From helping win the Qatar World Cup bid, to a four-day Las Vegas bacc...
The man who used to pull the strings of the global media is now pulling back the curtain: a bridge-burning, riotous confession by a top PR operative who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media. After nearly two decades in the PR business, Phil Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing exactly what he's been up to for the past twenty years - and it isn't pretty. From helping win the Qatar World Cup bid, to a four-day Las Vegas bacchanal with a dictator's son, and helping to land a Middle Eastern dictator's wife a glowing profile in Vogue at the same time the Arab Spring broke out, Elwood reveals all his slippery tricks for seducing journalists in order to create chaos and cover for politicians, dictators and spies. But as Phil moved up the ranks, he felt worse and worse about the sleaziness of it all - and his role init - until he received a shocking wake-up call from the FBI. This risky game nearly cost Phil his life and his freedom. Seeing the light, he has decided to tell the full truth about who is the worst human.
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