Tracy Eiler, Andrea Austin

Gebundenes Buch

Aligned to Achieve

How to Unite Your Sales and Marketing Teams Into a Single Force for Growth

Beschreibung

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.

Autor

TRACY EILER has been driving marketing strategy at technology companies for 25 years. She is the chief marketing officer at InsideView, where she leads the company's end-to-end marketing strategy to help sales and marketing leaders grow revenue. Tracy was recently named a B2B Demand Marketing Game Changer, and included in the Top 20 Women to Watch in Sales Lead Management, and Top 30 Most Influential Women in B2B Marketing Technology. ANDREA AUSTIN has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years.She is the vice president of enterprise sales at InsideView, where her passion for collaboration fosters a climate that inspires sales and customer success teams to challenge the status-quo. Andrea has been named a leading sales mentor by Women in Sales North America.

Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 208
• Erscheinungstermin: 26. September 2016
• Englisch
• Abmessung: 222mm x 145mm x 15mm
• Gewicht: 364g
• ISBN-13: 9781119291756
• ISBN-10: 1119291755
• Artikelnr.: 44734025